The Challenge:
Low adoption rates for new product offerings and limited organic engagement with existing content.

The Solution:
Designed a proprietary go-to-market strategy informed by customer insights and competitive analysis, while optimizing organic and paid messaging, and building a robust content library.

The Results:
Achieved rapid adoption of two new products, increased unique site users by 39%, boosted site views by 26%, and delivered $3.6M in combined pipeline growth across ACO and payer segments.

The Challenge:
Lack of market visibility and relevance for RWD/RWE solutions among pharmaceutical firms.

The Solution:
Repositioned offerings with a go-to-market relaunch, implemented a comprehensive brand refresh and website redesign, and developed competitive intelligence reports for sales enablement.

The Results:
Realized a 150% increase in RFP submissions, 25% growth in organic traffic, and a 15% improvement in conversions, alongside enhanced team alignment and marketing ROI visibility.

The Challenge:
Limited brand recognition and ineffective lead generation in a competitive market.

The Solution:
Executed a full brand transformation, implemented data-driven marketing strategies, and optimized Salesforce and HubSpot alignment to streamline processes.

The Results:
Drove 10x ARR pipeline growth, achieved a 200%+ increase in organic traffic, and boosted web conversions by 150%, solidifying the company’s position as a tech-driven leader in healthcare.